Archive for June 2006
Recharge your stuff from the airplane headphone jack
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“With airline perks going the way of the dodo, here’s one way to get a little extra for the price of your ticket. The Inflight Power recharger uses the trickle of electricity coming from your airplane seat’s headphone jack to charge iPods and other portable devices.” – The New York Times
Redefining the RSS feed
FeedBurner CEO Dick Costolo tells Business 2.0 Magazine how he plans to put his stamp on the Wild West medium of RSS.
A smaller world with Cup blogs
Web extends reach of all media
Consumers often use the Web consecutively or simultaneously with television, radio and other media, allowing it to offer significant support, according to a study by the Online Publishers Association. The research showed that the Web is a powerful tool for extending the reach of other media. (Via Cyberjournalist)
“More specifically, the research found that the Web increased the reach of television by a remarkable 51 percent in the morning, 39 percent in the middle of the day, and 42 percent in the afternoon. With magazine advertising, the impact is even greater — the Web more than doubles the reach of magazines.”
Confused by ESPN360
I’m still confused about ESPN360, if you go to this page you get player #1, now if you go to this page you get player #2, with a note “ESPN360 could be part of your Internet Service, but Time Warner does not offer it.”
Mark Cuban disables comments feature on posting

“Dallas Mavericks owner and blogger Mark Cuban has disabled the ability for readers to leave comments. In a post about being called names he finishes by saying:”For the record, Im not turning on comments, they have devolved to the point where they add no value.”
I know you are , but what am I…
Are blog comments not worth the trouble?
Sports team blogs not only have to deal with disheartened fans when a team can’t meet expectations, they also deal with opposing fans that want to “rub it in” as they gloat of their team’s success. But you have to admire an owner for continuing to blog even without comments.
Watch Wimbeldon matches live online
Through a partnership with NBC Sports, MediaZone and the All England Lawn and Tennis Club, Wimbledon.com will webcast more than 250 matches from up to nine concurrent courts.
Michelle Wu, CEO of Mediazone, said,
This is a truly unique and ground-breaking new media initiative. By working closely with the AELTC, IMG Media and IBM, we are able to offer a truly comprehensive live and on-demand offering to Wimbledon’s millions of fans around the world.
Mediazone pioneers broadband sports broadcasting with Wimbledon live and on-demand coverage
Windows Live Local adds real-time traffic
Microsoft has updated (last Month) their Windows Live Local service, adding real-time traffic flow. Might be worth linking over the weekend during the season? Would it be helpful for your fans?

Customizable driving directions now with the addition of real-time traffic flow and incident reporting provided by Traffic.com.
“Show me the money”
Richard Siklos at the New York Times writes about the heavy hitters and analyzes who is earning what in the Internet space. Turns out even the Big Corporations are as confused as anyone about web revenue. I pulled a few points from the article if you don’t have time to read it all.
“Disney’s chief financial officer, Thomas O. Staggs, recently told an investors’ conference that the company was generating roughly $500 million in online advertising sales across its properties, which include ESPN.com. But this is at a company that, over all, is expected to generate revenue of $34 billion this year.”
“The optimist’s view is that the spoils from this new frontier are still very much up for grabs. Only about 6 percent of all advertising spending in the United States went to the Internet in the first quarter of the year, according to Merrill Lynch. But it was clearly the fastest-growing category — up 38 percent year over year. And PricewaterhouseCoopers forecasts that Internet ad spending over the next five years will more than double globally, to $51.6 billion.”
“For now, though, the question of who among the media companies has this Internet thing figured out remains open. But at this time of upheaval and gloom about media’s prospects, it is funny to think about how much money there is still to be made in the good old offline world.”
In the movie Jerry Maquire, the fictitious Rod Tidwell yells, “Stop promising me cash and show me what you got. Show me the money!” Sorry, this kept racing in my mind while reading this article.

Online advertising numbers May 2006
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data is provided by Nielsen//NetRatings.
Advertising Placements by Industry and Top Sponsored Links, May 2006
Automotive leads the list, but was down about three percent from April. Consumer goods impressions grew by about seven percent. The biggest jumps came from Hardware/Electronics (10.25%) and Health (17%).


